To Dye or Not to Dye…That is the Question

October 15, 2015

Candle Moments Weekend Getaway Soy Vegan Homemade
Candle Moments Weekend Getaway
Christmas Tree Fragrance Candle Moments Soy Vegan Homemade
Christmas Tree Scented Candle Moments

Our company is part of a fabulous network, called the Indie Business Network, and lately there has been a debate on whether or not candles should be dyed. I’ve noticed that the opinions of chandlers are often quite polarized; they are either fervently for or against dying candles.

There appears to be basic psychology when it comes to colors. People are visual first, and psychologists have explained the importance of color for decades. My best personal example would be a pre-school classroom. A pre-school classroom devoid of “happy” colors, such as pinks, blues, and yellows, would be seemingly uninviting; on the contrary, a police precinct office decorated in the same colors would seem awkward.

At trade shows, I’ve noticed the process of customers seeking candles. First, they pick up on a color they like, then they read our names (which are named after “moments,” so there is a bit of mystery as to what the candle will smell like – for example, “Clean Drawers“), and then they smell it. Though the olfactory sense will always be the predominant sense when it comes to choosing a candle, there is a staggered process to getting there.

Online, people will often judge by the color of the candle even heavier than the description. There is a direct association between certain colors and certain smells; this is especially true if someone is synesthetic. Our “Summer Break” candle is a light blue, and before people even open the jar, they ask me if it will be like the ocean. This is most likely related to our primordial days when we would use sight and smell combined before we ate food. If something looked green, and it shouldn’t, it was probably rotten. Even now, think about eating a pizza that was green. Pushing aside our sense of adventure, which would come after we realize it wasn’t rotten, our brain would first have to digest the idea of “green” with “pizza.”

When it comes down to the business end, our company serves both ends of the spectrum (pun intended). We make colored and uncolored candles; we can customize – so if you want a blue candle that smells like brownies, no problem. For those aiming for purity, we have our naturally soy white candles. It’s all about personal preference.

I invite your opinions on colored candles; please comment below!




Leave a comment


Also in Bath, Body, and Candle Moments Blog

Meditation for Everyone: A Guide for the Less-Than-Novice Meditator

October 18, 2017

In our busy lives of working, learning, care-taking, chauffeuring, cooking…the list goes on, finding an extra 20 minutes in the day may seem impossible. Especially for those of us who may be critical of the idea of meditation – “There’s so much more I can get done in 20 minutes than to sit there and … Continue reading Meditation for Everyone: A Guide for the Less-Than-Novice Meditator

Continue Reading

What it Means to Live a Life of Abundance

October 12, 2017

For those of you who may not know, I am also a high school English teacher. This past summer our department asked rising seniors to read Siddhartha by Herman Hesse. I’ve read and taught the book before, many years ago, so I saddled up my sunscreen, flip flops, and my trusted copy of Siddhartha not expecting to … Continue reading What it Means to Live a Life of Abundance

Continue Reading

How to Stay in Touch (Social Media & Contacting Us)

October 05, 2017

Today’s blog post is a quick one just to give you information about how to keep in touch with us using the platforms you love to use every day. Sign Up for Our Newsletter Our newsletter is a great way to stay in contact with us! We’ll email you with news and updates, usually around … Continue reading How to Stay in Touch (Social Media & Contacting Us)

Continue Reading