Why our slogan is “Scents the Moment”

August 28, 2015

Since we’ve officially launched Candle Moments (and this baby is soon to be a month old), many people have asked us how we got started. I usually tell them about my mason jar overload, and then the story of our wedding cake. For most people, this satisfies their curiosity: they laugh, they cry, they maniacally gesticulate. Today, I had someone ask me about our slogan: Why “scents” the moment? I was so excited to explain, because this is truly the foundation of our company: The strongest sense connected to our memory is our olfactory sense, which is the sense of smell.

All of the greatest moments in life invigorate and entice our senses; this is how our brain processes and collects memory. It remembers based on what it saw, heard, smelled, tasted, and/or felt. The two senses humans rely on the most, our sense of sight and sound, are only part of our sensory memory. Our sense of smell, as scientists in Italy have discovered, is also directly associated with our sensory memory. Think of this – did you ever smell a really stinky cheese and think “ew, this smells like dirty gym socks!” The sensory memory is what scientists link to our emotional memory. We remember based on how we feel.

As How Stuff Works explains, we may associate the smell of chlorine with the summer-time, and for many people, this is probably a good feeling. The same could be applied for the “pumpkin spice” rage, or the scent of Christmas trees, cookies…the list goes on. Psych2Go elaborates that the sense of smell may be most closely related our memory because of childhood, where we rely predominately on our senses. They explain that our original basis for understanding the world comes from smell and taste, which we all know are directly related to one another.

Candle Moments’ main vision is to introduce scents as our sense of the moment, because as humans, that’s one of the main ways we formulate new memories and cherish the old ones.




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