Establishing a Business Vision

February 03, 2016

I knew everything I was to become by the time I was five years old. Somewhere between then and my thirties, I lost sight, but as I’ve been diligently working to rebrand Bath, Body, and Candle Moments, I have found myself again.

The three main points about me at five:

  1. I never went anywhere without my stuffed puppy, Baby. I had a full grasp on reality that he was stuffed, but that did not stop me from allowing my imagination to pretend I had a real, live puppy.
  2. I had a chalk board and chalk. I insisted everyone always play “school” with me. I had to be the teacher, and often between my two pupils, my younger brother and Baby, Baby was the only one paying attention.
  3. I was an alchemist. I would create perfumes and potions with everything in our bathrooms. There wasn’t much for safety packaging in the 80s, and I was smart enough to know not to eat it, but between toothpaste, mouthwash, shampoo, my Mom’s Chanel #5, I would create exotic cremes and perfumes. Of course, it was a hodgepodge of wasted toiletries and Christmas gifts…my parents soon introduced me to food coloring and water.

I am an English teacher with degrees in English and Educational Leadership; I am also a maker, crafter, and artisan; I am devout to animal activism. I realized that my business vision was already laid out for me, if I just stayed true to who I always have been.

Frank and I decided our vision for Bath, Body, and Candle Moments would embody all of these aspects. We would advocate for animal rights, not just by voice, but with donations. We would educate the public about ingredients, be transparent with labeling, and be forthright about where we are and where we need to go through education and advocacy. We would always craft our own products, tediously choosing materials and ingredients. Our vision became clear.

My advice to fellow entrepreneurs who are trying to establish a vision for your business would be to ask yourself if your five-year-old self would be proud of you today? Are you picking realistic goals that you truly and passionately believe in? Can you envision a system of growth where you can educate and make something better for the world? When you are answering the tough questions, you are honing in on your vision. Be honest about the tough questions you need to ask, and don’t be afraid to channel your little kid again; you know more than you give yourself credit for.

 




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