While most people are out enjoying the dog days of summer, indie makers are planning their holiday retail packages. We’re testing new products, determining packaging, and figuring out what would be most appealing to our customers.
For us, this means choosing holiday fragrances. I’ll be honest here, I have a love/hate relationship with this part of the business. I love the holidays and all of the amazing scents that come along with it: Christmas trees, figs, cranberries, harvest, pumpkins, vanilla, chocolate, firewood, peppermint, apple pie, toasted marshmallows, the list goes on. That’s the problem! There are simply too many holiday fragrances to choose from.
We would love to offer products in every one of those fragrances. In fact, I’m sure we could probably have a whole other store dedicated to just holiday scents and moments, but the reality is, as a small company, we’ve learned that less is more. So, we spend all of July testing out different fragrances in soap and candles, seeing how they behave to ensure we craft a quality product.
Along with testing fragrances, we also created a poll on our VIP Facebook group. We wanted to see what scents our beloved customers best associated with the holidays. On the upside of this poll, pumpkin souffle came through like a champion, on the downside, everyone voted for everything else, too – including adding some of their own selections. I was a little amiss as to what I should do.
So, I decided to go back to my tried-and-true way of figuring out the best fragrances to offer, and that is by thinking about my favorite moments. I proudly fall into the masses of pumpkin-everything once September hits. Nothing quite brings me joy like starting my morning of teaching with a pumpkin flavored coffee. I love the mix of sweet and slightly spicy, and the urge to just stick my fork into a slice of fresh pumpkin pie. I also look forward every year to a special date with my husband to go pumpkin and apple picking. Since we started dating, it has always been our tradition. We spend the day driving out to Eastmont Orchards in New Jersey, eating fresh apples off the trees, laughing, and just enjoying each other and nature.
I also fondly remember my grandparents’ house growing up; the smell of the fireplace embodying the entire first floor. I would just sit in front of the fireplace playing with my toys, taking in the warmth. The musky smell, combined with the uniqueness of burning wood is something everyone can enjoy. Finally, there is nothing quite like the scent of balsam, cedar, and the bright evergreen of a Christmas tree. This is hands-down one of my favorite scents, and I make this fragrance for myself throughout the entire year. I love the freshness and woodsiness combined with fir; it brings back all of the joy of Christmas in my home. My father used to pretend to be Santa, and my mother would leave out cookies (that my dad would half bite), and he would “accidentally” leave a glove behind, with white sparkles and glitter leaving a trail out the door (I grew up in Brooklyn, we didn’t have a chimney).
I realized that all of the input from everyone was wonderful, but perfection are the memories and moments attached to each scent. That’s what we’re all about, and that vision, of preserving life’s little moments through scent, is exactly what we’re planning on offering this holiday season.