It’s fitting for our business that 2018 is the year of the dog in the Chinese zodiac – the dog, this year, is the Earth element. As an Earth Dog year, we should expect groundedness, action, and regeneration. It’s especially symbolic for us as we embark on yet another rebranding journey.
Why are we rebranding?
When I start thinking about all the things that need to change to make our business fluid again, I ask myself this same question with frustration. The answer is simple: We now know where we want to go and who we want to serve. Our goal is to make our business more directed and focused on the beauty of the bath. Our aim is to simplify with a targeted focus on calm.
Why change our name?
Our previous names are really all part of our evolution. We started as “Candle Moments” in 2015 when we only made candles, then we evolved to “Bath, Body, Candle Moments” when we started incorporating the cosmetic aspect of our business, but our tagline has always been “Scents the Moment.” Interestingly enough, we always felt “Scents the Moment” was a much clearer representation of who we are: Creating scents for moments to make you sense the moment.
Can you explain the new logo?
We actually loved our previous logo, but not quite like this one which captures the full essence of our new name, but also incorporates the Tree of Life. The Tree of Life is symbolic of our business, and hopefully resonates with our customers, in several ways:
What should customers expect during this transition?
During this transition to a new name, new logo, and new packaging, please expect the following:
What if I am having a hard time adjusting to this change?
If there is anything we can do to make adjusting to our new business roll-out easier, please feel free to contact me by email at firstname.lastname@example.org.